QR Codes

The usage of QR codes has a lot of benefits. Therefore we have created some useful functions. QR codes are highly suitable for:

  • Leading recipients to a webpage;

  • Leading recipients to a personalized landing page;

  • Measuring campaign effectiveness/conversion by adding the utm tag in the URL;

  • Increasing campaign effectiveness (e.g. by measuring in which postal code areas the conversion rate is highest);

  • Adding a video to your postal card;

  • Automatically filling our discount codes for your customers.

Using the editor

The QR code can be added using our editor and can either be used statically or dynamically.

Dynamic QR code

You can add a dynamic QR code by adding a QR code to your design. Then, click on variable link and enter a name for your merge variable. This variable can also be re-used in your text or dynamic images.

Static QR code

To add a regular static QR code, use the absolute URL option in the editor.

Styling a QR code

You can style your QR code using the editing panel on the right hand side of the editor. Click on your QR code. The panel will go to the correct page automatically. Here you can change the color of the QR code and add a drop shadow. This with both static and dynamic QR codes.

What can you do with QR-codes?

You can use QR-codes to:

  • Send recipients directly to a (mobile) web page

  • Redirect recipients to a personalized landing page

  • Measure campaigns using UTM tags in your URL

  • Gain conversion insights by region (e.g., by postal code area)

  • Add a video to your card

  • Automatically fill in a discount code

Adding QR-codes in the editor

You can easily add QR-codes in the Print.one editor. You have two options:

Dynamic QR-code

A dynamic QR-code refers to a short link. You can change the final destination later while the QR-code remains the same. Choose a dynamic QR-code for a personalized URL (for example, with a discount code or customer ID). This way, each recipient receives a unique link.

Add a dynamic QR-code as follows:

  • Add a QR-code in the editor.

  • Click "Variable link."

  • Enter a name for your merge variable, for example, {{url-qrcode}}

  • When sending the card, specify the value each recipient receives.

Static QR-code

If you're sending everyone the same link, a static QR-code is sufficient.

In that case, I use the "Absolute URL" option when creating the QR-code. The code then points to a single, fixed link, such as your homepage or a landing page.

Formatting QR-codes

You can customize the style of your QR-code in the editor. Format the QR-code in your corporate colors, add a shadow or background, or display a logo in the center. This is possible with both dynamic and static QR-codes.